Design to Grow: How Coca-Cola Learned to Comb... - David Butler, Linda Tischler

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's VP of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Cl Design to Grow - David Butler, Linda Tischler od authora David Butler, Linda Tischler a nakladatelství za skvělé ceny na e-shopu Martinus.cz